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Leveraging AI in Luxury Branding and Marketing Without Losing the Human Touch
AI in luxury isn't about speed — it's about intention. Use it to free up time for what matters: nuance, beauty, and emotional resonance.
Mar 223 min read


Supplier Diversity as a Strategic Advantage in Luxury
In an era where luxury brands are being called to do more than represent elegance, the question of inclusion is now a matter of strategy.
Mar 223 min read


Luxury Is Not A Logo
True luxury has never been about logos, price tags, or exclusivity alone. It has always been something quieter, more intimate.
Mar 14 min read


A Historical Flagship Design
This design is a fresh take on a nostalgic retro diner.
Oct 19, 20241 min read


Video’s Potential in Branding
Video marketing empowers you to forge a genuine bond with your viewers, transcending the formality of traditional advertising.
Jan 20, 20247 min read


Why We Buy
An in-depth, psychologically informed guide written to teach you how to drive luxury goods sales through visual design.
Apr 10, 20237 min read


The Dictionary of Branding
A resource with listed definitions of terms within the design, branding, marketing, and business fields.
Feb 25, 20238 min read


A Guide to Choosing Your Brand Colours
Your colours are one of your most powerful tools in creating an atmosphere that will have your customers feeling at home in your brand.
Jan 16, 20233 min read


Holiday Marketing Ideas for Your Small Business
9 effective marketing strategies to implement this holiday season.
Nov 16, 20223 min read


Ethical Marketing
The field of marketing has (perhaps rightfully) developed a spotty reputation. However, it doesn't have to be this way.
Sep 27, 20223 min read


Sensory Branding
How you can use your branding to engage with each of the five senses to connect more deeply with your audience.
Jul 18, 20225 min read


Timeless Photography Aesthetics
Several different timeless photography aesthetics so that you can decide which one is appropriate for your brand.
Jul 13, 20223 min read
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