The Anatomy of a Logo
A logo ought to be memorable, legible, original, and beautiful. Read about the logo design process we undergo at the Atelier.
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May 8, 20224 min read
The Psychology of Colour
The emotions that are associated with each colour so that you can leverage psychology when crafting a palette to represent your brand.
Mar 16, 20224 min read
How to Price
Five steps to make an informed decision on the price of your product or service.
Mar 14, 20226 min read
The Psychology of Pricing
Leveraging psychology in pricing aims to build an alluring offer that captures consumer attention and makes an offering more desirable.
Mar 6, 20224 min read
Why is branding so expensive?
We believe our clients have the right to know why we price our services how we do.
Feb 25, 20223 min read
3 Branding Tactics for Staying Power
Three quick, but effective, tactics to get you started on improving your staying power through strategic design thinking.
Nov 19, 20214 min read
Creative Ways to Get Content for Your Business
Here are ways you can get creative with your brand’s content strategy with minimal effort.
Oct 30, 20213 min read
Finding Your Ideal Audience
Five questions to ask yourself that will guide you in defining your ideal audience's psychographics.
Oct 17, 20216 min read
How to Charge More
In this article, I describe how to present as a high-end brand so you can charge more for your product or service.
Aug 11, 20213 min read
Why Your Brand’s Instagram Needs an Aesthetic
Keeping a feed that looks clean, polished, and on-brand is key to turning a passerby into a loyal audience member who will convert.
Jul 21, 20213 min read
Using Social Media to Grow Your Brand Awareness
In this article, I’ll be highlighting a key you can utilize each powerful social media platform to get your business in front of new eyes.
Jul 13, 20213 min read
Protecting Your Privacy in Your Personal Brand
In this article, I will discuss the importance of protecting your privacy in your personal brand and my strategies for doing so.
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