Powerful neurological connections between sound environments and human emotion position sonic branding as a powerful marketing tool.

The importance of engaging hearing in your marketing strategy, and a walk through the process of branding yourself sonically.

Typography is the device designers and communicators use to convey the messaging, tone, and sentiment of a piece of copywriting past words.

A logo ought to be memorable, legible, original, and beautiful. Read about the logo design process we undergo at the Atelier.

The emotions that are associated with each colour so that you can leverage psychology when crafting a palette to represent your brand.

Five steps to make an informed decision on the price of your product or service.

Leveraging psychology in pricing aims to build an alluring offer that captures consumer attention and makes an offering more desirable.

We believe our clients have the right to know why we price our services how we do.

Three quick, but effective, tactics to get you started on improving your staying power through strategic design thinking.

Here are ways you can get creative with your brand’s content strategy with minimal effort.

Five questions to ask yourself that will guide you in defining your ideal audience's psychographics.

In this article, I describe how to present as a high-end brand so you can charge more for your product or service.